Californian ideology refers to the dominant ideology of Silicon Valley, as described by the British media theorists Barbrook and Cameron in their 1995 essay "The Californian Ideology". The ideology is very influential because of the ubiquity of Californian technology products, as well as because siliconization has made it prominent in computing industries all around the world.
Californian ideology combines growth-oriented and individualistic ?neoliberalism with elements from the U.S. counterculture of the 1960s-1970s. It embraces ideas such as cyber-utopianism, techno-determinism, transhumanism and extropianism. Notably, it often attempts to constitute holistic world views where computing (as well as economic growth) has an essential role down to the metaphysical level.
From the permacomputing point of view, Californian ideology can be regarded as a kind of anti-example – how not to build a holistic world view around computing and high technology. While some of its root ideas are good (including the use of computers for self-improvement), they have been banalized by the growth-obsessive techno-capitalism.
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